TY  - JOUR 
AU  - Marchán Sanz, Clara
AU  - Fernández Gómez, Erika
AU  - Feijoó Fernández, Beatriz
PY  - 2026
SN  - 0904-1699
UR  - https://hdl.handle.net/20.500.12766/892
AB  - Influencer marketing continues to expand, intensifying debates about compliance with advertising regulations and the distribution of responsibility among influencers, brands, and other stakeholders. This qualitative study draws on 30 in-depth...
LA  - eng
PB  - School of Communication and Culture at Aarhus University
TI  - Dilemmas Faced by Micro-influencers in Commercial Collaborations: Ethical Responsibility and Personal Gain
DO  - 10.7146/hjlcb.vi66.158132
T2  - Hermes - Journal of Language and Communication in Business
M2  - 1
KW  - Micro-influencers
KW  - Transparency
KW  - Influencer marketing
KW  - Advertising
KW  - Ethics
KW  - Regulations
KW  - Disclosure
KW  - Dilemmas
ER  -