TY  - JOUR 
AU  - Luna García, Álvaro
AU  - Martín Cárdaba, Miguel Ángel
AU  - Carrasco Polaino, Rafael
AU  - Villar Cirujano, Ernesto
PY  - 2025
SN  - 2386-7876
UR  - https://hdl.handle.net/20.500.12766/806
AB  - The purpose of this research is to understand how the most sustainable fashion brands, according to five corporate sustainability rankings, use Instagram to disseminate messages related to the field of sustainability, as well as how such...
LA  - eng
PB  - Universidad de Navarra
TI  - Sustainability and Fashion Brand Communication on Instagram: An analysis beyond engagement.
DO  - 10.15581/003.38.1.028
T2  - Communication & Society
M2  - 387
KW  - Sustainability
KW  - Brand reputation
KW  - Rankings
KW  - Instagram
KW  - Fashion industry
KW  - Social neworks
VL  - 38
ER  -