TY  - JOUR 
AU  - Marchán Sanz, Clara
AU  - Fernández Gómez, Erika
AU  - Feijoó Fernández, Beatriz
PY  - 2025
SN  - 1986-3497
UR  - https://hdl.handle.net/20.500.12766/771
AB  - Influencer marketing is a rapidly expanding industry. This qualitative study examines microinfluencers (those with up to 100,000 followers) through 30 in-depth interviews to understand
their perceptions of their profession’s reputation, potential...
LA  - eng
PB  - Bastas
TI  - Micro-influencers: An emerging profession not yet recognized, with a tarnished reputation
DO  - 10.30935/ojcmt/16179
T2  - Journal of Communication and Media Technologies
KW  - Micro-influencers
KW  - Influencer marketing
KW  - Advertising
KW  - Emerging profession
KW  - Training
KW  - Reputation
KW  - Remuneration
VL  - 15
ER  -