TY - JOUR AU - Feijoó Fernández, Beatriz AU - Vizcaíno Verdú, Arantxa PY - 2024 UR - https://hdl.handle.net/20.500.12766/713 AB - This study examines adolescents’ perceptions of body image advertising portrayed by social media influencers. Through discourse analysis, the research explores how participants interpret messages conveyed through influencer advertising content. The... LA - eng PB - Taylor & Francis TI - To be fit, or not to be: How influencer-driven advertising reinforces idealized beauty standards in adolescents DO - 10.1080/13527266.2024.2406511 T2 - Journal of Marketing Communications KW - Body image KW - Adolescence KW - Social media advertising KW - Influencer KW - Body positivity VL - 1-16 ER -