TY  - JOUR 
AU  - Feijoó Fernández, Beatriz
AU  - Sádaba, Charo
AU  - Zozaya, Luisa
AU  - Vanwesenbeeck, Ini
PY  - 2024
UR  - https://hdl.handle.net/20.500.12766/707
AB  - Purpose: This study explores the reflections and insights of adolescents (aged 11 to 17) and their parents concerning influencer marketing on social media. The focus is on advertising literacy and associated ethical perspectives, including consumer...
LA  - eng
TI  - Exploring teenagers and their parents’ contradicting ethical judgements towards influencer marketing
T2  - A qualitative study exploring teenagers and their parents’ ethical judgments toward influencers as brand ambassadors
DO  - 10.1108/JCM-09-2023-6296
KW  - Influencer marketing
KW  - Teenagers
KW  - Parents
KW  - Dyads
KW  - Ethics
KW  - Advertising literacy
ER  -