TY  - JOUR 
AU  - Feijoó Fernández, Beatriz
AU  - Díaz del Campo, Jesús
AU  - Vizcaíno Verdú, Arantxa
PY  - 2024
UR  - https://hdl.handle.net/20.500.12766/706
AB  - This study explores the ethical implications of social media advertising,
particularly its portrayals of physical appearance and body worship. Employing a
qualitative approach, our aim was to deepen understanding of user concerns and
perceptions...
LA  - eng
TI  - Decoding user body worship: Ethical concerns in social media
advertising
T2  - The Dilemma of Body Worship: Ethical Concerns in Social Media Advertising
DO  - 10.1080/23736992.2024.2444214
KW  - Body worship
KW  - Dgital advertising
KW  - Social media
KW  - Ethical concerns
KW  - Brands
KW  - Responsibility
ER  -