TY  - JOUR 
AU  - Vizcaíno Verdú, A.
AU  - Feijoo Fernández, Beatriz
AU  - Sádaba, C.
PY  - 2024
UR  - https://hdl.handle.net/20.500.12766/648
AB  - This study investigates teenagers’ skepticism toward influencer trust and its implications for their perceptions of and receptiveness to social media advertising. Employing a mixed-methods approach, we surveyed 1055 teenagers to gauge their...
LA  - eng
TI  - “Influencers are just mannequins”: Decoding teenagers’ perception about advertising content creators
DO  - 10.1177/02673231241272021
T2  - European Journal of Communication
ER  -