TY  - JOUR 
AU  - Martínez Allué, Miriam
AU  - Martín Cárdaba, Miguel Ángel
PY  - 2024
SN  - 2695-9631
UR  - https://hdl.handle.net/20.500.12766/645
AB  - In this study, a theoretical review is carried out to analyze the differences in the interaction with children and adolescents on TikTok and YouTube. The viral dynamics and challenges of TikTok are highlighted, encouraging creativity and active...
LA  - eng
PB  - GKA Ediciones
TI  - “Kidfluencers” Children Influencers on YouTube and TikTok and their Impact on the Child Audience
T2  - “Kidfluencers” : Un análisis de las estrategias comunicativas de niños influencers enYouTube y TikTok y su Impacto en la Audiencia Infantil
DO  - 10.62161/revvisual.v16.5301
M2  - 261
KW  - Social Media
KW  - Kids Influencers
KW  - Youtube
KW  - Tik Tok
KW  - Content creation
KW  - Digital engagement
KW  - Prosumer
VL  - 16
ER  -