TY  - JOUR 
AU  - Martín Cárdaba, Miguel Ángel
AU  - Fernández Pardo, Ana
AU  - Martínez Martínez, Luz
AU  - Cuesta Cambra, Ubaldo
PY  - 2022
UR  - https://hdl.handle.net/20.500.12766/407
AB  - Product placement is one of the most widely used marketing and advertising strategies. Although previous research has examined the role of different key variables in traditional media, the effect of prominence and integration in product placement...
LA  - eng
PB  - Taylor & Francis group
TI  - Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives
DO  - 10.1080/20932685.2022.2085607
T2  - Journal of Global Fashion Marketing
M2  - 157
KW  - Product placement
KW  - Prominence
KW  - Integration
KW  - Fashion marketing
KW  - Digital media
VL  - 14
ER  -