“Kidfluencers” Children Influencers on YouTube and TikTok and their Impact on the Child Audience

Abstract

In this study, a theoretical review is carried out to analyze the differences in the interaction with children and adolescents on TikTok and YouTube. The viral dynamics and challenges of TikTok are highlighted, encouraging creativity and active participation, while YouTube offers a more extensive and educational approach. The literature review shows three areas of interest: content created by minor influencers, communication factors that explain their persuasive capacity, and vulnerability of minor influencers and their followers. The lack of research that compares behaviors on both platforms is noted. It is essential to consider the protection of minors and the need for greater regulation. The importance of constanly research is highlighted to adapt to emerging challenges in the evolving digital landscape.