@article{20.500.12766/542,
year = {2015},
url = {https://hdl.handle.net/20.500.12766/542},
abstract = {This paper analyses the strategy of private nationally
broadcasted television companies that use Corporate Social
Responsibility (CSR) compliance reports to gain reputation
exhibiting them as socially responsible. The reports released
regarding to sustainability initiatives delivered by television
companies are confusing as the concept of CSR is not adapted
to the specific social purpose of broadcast programming.
Under the recent General Law on Audiovisual Communication
(LGCA by its initials in Spanish) the authors propose to
distinguish between common CSR obligations, such as
environmental responsibilities and specific responsibilities of
CSR, concerned for their own company. To measure them it is
essential to analyze the risk contents of TV programs. The
research project developed a protocol of risk content
categories. The main TV content rules, legal texts, style
guides, self-regulatory codes, broadcasting authorities
studies and association viewers studies have been inquired
and reviewed to develop this protocol. The ten RC categories
obtained by this procedure used in a more comprehensive
survey conducted three years ago are now applied in a new
project on a 2014 selection of programs to analyze if the TV
content continues having a disregard of the television
networks and determine whether there have been any
significant changes in programming.},
publisher = {Universidad de Navarra},
title = {The specific social responsibility of big television companies and risk contents},
doi = {10.15581/003.28.3.65-81},
journal = {Communication & Society},
keywords = {Corporate social responsibility},
keywords = {Risk contents},
keywords = {TV companies},
keywords = {Public interest},
keywords = {Programming},
keywords = {Public service broadcasting},
keywords = {Television audiences},
keywords = {Sustainability},
volume = {28},
author = {Núñez Ladevéze, Luis and Irisarri, José Antonio and Morales Blanco-Steger, Begoña},
}