@article{20.500.12766/400,
year = {2023},
url = {https://hdl.handle.net/20.500.12766/400},
abstract = {A pesar de las repercusiones conllevadas por la pandemia, muchas empresas de moda han invertido esfuerzos en la consecución de retos clave para su supervivencia, entre ellos la internacionalización y la digitalización. Sin embargo, destaca el sector de la moda de diseño de autor que, frente a un panorama protagonizado por la sostenibilidad, por sus rasgos distintivos se convierte en la respuesta a las incertidumbres y necesidades sociales. La clave para que se amplifique su valiosa aportación al escenario social, económico y medioambiental actual reside en la implantación de sólidas y relevantes estrategias de branding.},
abstract = {Despite the repercussions of the pandemic, many fashion companies have invested efforts in meeting key challenges for their survival, including internationalization and digitization. However, the designer fashion industry stands out, and within an environment dominated by sustainability, has become the answer to uncertainties and social needs due to its distinctive features. The key to amplifying its valuable contribution to the current social, economic and environmental scenario lies in the implementation of solid and relevant branding strategies.},
publisher = {GKA Ediciones},
title = {Análisis del branding de la moda de diseño de autor española},
doi = {10.37467/revvisual.v10.4626},
journal = {VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual},
keywords = {Branding},
keywords = {Communication},
keywords = {Brand management},
keywords = {Fashion},
keywords = {Designer fashion},
keywords = {Trends},
keywords = {Challenges},
volume = {10},
author = {Barbero, Giulia and Sarget Tarifa, Marisa},
}